Getting it Right with Celebrities

“Every man who comes in here thinks he knows what he wants. Then I show him what he actually needs.”

Roshan Melwani

Quick Read

Every man who walks through my door thinks he knows what he wants. Then I show him what he actually needs. That’s not arrogance — that’s fifty years of understanding what a suit is supposed to do for a body.

The men who get it right are the ones who’ve learned that a well-fitted suit isn’t about the label, it’s about what happens when the jacket sits exactly where it should on your shoulders. The celebrities who figure this out are the ones who come back. Tom Segura comes back. Dan Reynolds and Imagine Dragons come back. Alan Shearer comes back.

They come back because the fit actually matters — and when it does, everything else is noise. Here’s what I’ve learned after sixty-seven years of doing this: the men who look right are the ones who know they don’t know everything yet. The ones who don’t listen are the ones who keep wearing suits that almost fit and wondering why they never look quite right. That’s the whole lesson. That’s all there is to it.

Alan Shearer is always a pleasure to work with, a team player after all.

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The Lesson from decades of Celebrity Fitting

Every man who comes in here thinks he knows what he wants. Then I show him what he actually needs. I’ve been saying that for decades. It’s the first thing I tell every new customer, and it’s the thing that most of them don’t actually believe until they see the difference. The ones who get it right — and I mean really get it right — are the ones who come in with questions instead of answers. They know their superpower. They know what they don’t know. And they’re willing to let someone show them. Here’s the thing about the celebrities who get it right: they understand that a good suit isn’t about spending more money. It’s about understanding what you’re buying. The fit is the point. Everything else is noise. Let me tell you about the ones who’ve figured that out.

Tom Segura

Tom Segura fitting with Roshan Melwani

Tom Segura came in with questions. That’s the first thing to understand about him. He’s a comedian — he talks for a living, he’s good at it, he has opinions about everything. But when he walked through my door on Nathan Road, he didn’t come in telling me what he wanted. He came in asking what he needed. That’s rare. That’s genuinely rare. Most people who walk in here — famous or not — have a version of what they think a suit should look like. It’s usually based on photographs they’ve seen, or things they’ve heard, or something a partner told them. It’s almost never based on anything that has anything to do with their actual body.

Tom came in with none of that. He came in with a sense of what he didn’t know. That’s the first mark of someone who’s actually going to look good when he walks out. Here’s what happened: we fitted him. We measured him. We showed him what the difference looks like between a suit that was made for his body and a suit that was bought off the rack. He saw it immediately. That’s the thing about Tom — he’s smart. He understands when someone is showing him something real.

His team posted the fitting on TikTok. The clip got 594,700 likes and nearly 3,500 comments. Joe Rogan noticed. Christina Pazsitzky noticed. This wasn’t planned. This wasn’t staged. This was a comedian in a fitting room who happened to be standing next to someone who actually knows what he’s doing. What happened next was that Tom came back. Every time he’s been in Hong Kong since, he’s come through the door.

The difference is entirely in the tailoring.

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Imagine Dragons

Imagine Dragons have been clients of Sam’s Tailor since 2018. Let me say that again, because it’s the sentence that matters: a Grammy-winning band chose to get their suits made in Hong Kong, at a tailor on Nathan Road, by a third-generation tailor from a family business that’s been here since 1957. You think they didn’t have options? You think no one in Los Angeles or New York offered to make them suits?

Of course they had options. They chose this. They keep choosing this. And the reason is the same reason every serious client chooses a good tailor over a good brand: because fit is everything, and fit is personal, and you can’t get personal from a brand. Dan Reynolds and the band — they understand something that most people in the music industry don’t understand until it’s too late.

Stage presentation matters. Stage clothes. People don’t think about this, but stage clothes are a specific problem. The cut has to work under lights that are fifty degrees hotter than the room actually is. The fit has to read from thirty feet and also from three feet, which are completely different animals. And the fabric has to move with you — not restrict you, not hang wrong, not do whatever cheap fabric does when you sweat into it for ninety minutes under a rig.

Here’s what most people don’t understand about stage suits and celebrity suits: the actual job is different from what most people think. It’s not about looking formal. It’s about looking like yourself — the best version of yourself, the version that exists when you’re most confident. A good tailor does that. A brand doesn’t.

We’ve been making suits for Dan and the band since 2018. That’s eight years of understanding what they need, what works for their bodies, what they reach for when they’re not on stage. That continuity matters. That relationship matters. And it’s the same relationship we have with every serious client — famous or not.

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Alan Shearer

Alan Shearer is a useful case study for a different reason. He’s not in the entertainment industry. He’s a footballer — the record Premier League goal scorer, one of the most recognised faces in English football. When he walks into a room, people know who he is. He’s been at the top of his field for decades.

The best clients — the ones who get it right every time — are the ones who know their superpower and know what they don’t know. Alan Shearer knows his superpower is football. He knows what a tailor is and does. He doesn’t pretend to know more than he does. He listens. He tries things on. He asks questions. And when I tell him what will and won’t work, he listens to that too. That’s rare too. Maybe rarer.

The shoulders on a man like Alan — you have to get it right. Not slightly right. Exactly right. A broad frame carries wrong in the wrong shoulder and the whole thing falls apart. There’s nowhere to hide on someone that well-built. You measure it, you cut it, you see it. Everything shows. Alan was measured properly. The jacket was made properly. It fit him the way a jacket should fit someone who knows what fit means.

The professional athletes and the sportspeople who come through here — they’re used to being the expert in the room. They spend their careers being the person everyone else defers to. When they walk into a tailor, they have to accept being a beginner again. Some of them can’t do it. Alan Shearer can do it. That’s why he looks right every time. I’ve worked with Oscar-winning actors. I’ve worked with Grammy winners. I’ve worked with footballers — Harry Kane, Alan Shearer. The ones who look right are always the ones who came in willing to listen. That’s not a function of how famous they are. It’s a function of how they approach the fitting.

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The Fitting Room Problem

There’s a specific phenomenon that happens when very famous people come to tailors. The famous person comes in. They have opinions. They have looked at photographs of themselves. They have feedback. They want the sleeves a quarter-inch shorter. They want the waist suppressed in a way that will look odd when they sit down. They want the jacket longer because that’s what they saw somewhere.

The tailor — who has measured thousands of bodies, who understands how fabric moves, who knows what a jacket is supposed to do when a person raises their arm or sits in a chair — has to find a way to explain why some of these requests are incompatible with the laws of physics and the way wool behaves.

This is the celebrity fitting room problem: the more famous you are, the more you have people telling you that your opinions about things you don’t understand are valid. A good tailor is one of the few people in a celebrity’s life who will tell them the truth about what will and won’t work. Most celebrities don’t enjoy this experience. Some of them learn from it.

The ones who learn from it are the ones who come back. The ones who don’t learn from it are the ones who keep wearing suits that almost fit and wondering why they never look quite right. It’s the same as everyone else, actually. The only difference is that more people are watching.

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Frequently Asked Questions

Q: How long has Sam’s Tailor been dressing celebrities?

A: Since 1957. Sam’s Tailor has dressed clients spanning six decades, from heads of state to Grammy-winning musicians — all drawn by word of mouth and the shop’s legendary discretion.

Q: What makes a celebrity tailor different from a regular tailor?

A: Speed, confidentiality, and the ability to work with extreme discretion. Celebrity clients often need same-day alterations, private viewings, and garments that won’t appear online before the event. Sam’s delivers all three.

Q: Does Sam’s Tailor ship internationally?

A: Yes. Sam’s ships completed garments worldwide via secure courier. Many celebrity clients arrange delivery to hotels, private residences, or event venues directly.

Q: Can I get a suit made remotely like a celebrity does?

A: Absolutely. Send Sam’s your measurements (or book a virtual consultation), choose your fabric via video call, and your suit arrives ready to wear. Remote clients include executives, grooms, and diaspora customers across four continents.

Q: What’s the price range for a celebrity-style bespoke suit at Sam’s?

A: Sam’s signature two-piece suit starts from HK$4,200 (approximately US$540). Premium fabrics and hand-stitched finishing are available at additional cost.