The Nike motto “Just Do It!” is possibly the most recognisable 3 word phrase in advertising history, with the Age attributing it as one of the two most universal advertising campaigns of the twentieth century. In the spirit of taking the initiative around the world, Nike has sent the sporting Directors of the top Athletics Universities in the USA around the world, spreading the word. Nike sent them to Sam's for a bespoke suit, fitting these thought leaders up to "Just do it!" some more!
Above: The Nike Delegates (Mike Thomas, University of Illinois, Tim Thompson, Nike, Mike Alden, University of Missouri, Wardel Manual, University of Connecticut, Kit Morris, Nike, Joan Scott Nike, G Byrne, Arizona University, Bubba Cunningham) with Manu and Roshan